Capabilities
What we carry and how it moves.
Primova operates a narrow, deliberate model: domestic purchase, marketplace listing, Walmart-fulfilled delivery. Below is the full picture of category coverage, supply chain, and fulfillment.
Category coverage
Five segments.
We stay inside categories where we have distributor relationships, category expertise, and a clean regulatory path. We do not chase categories we cannot service properly.
Toys, games & collectibles
Action figures, building and construction sets, plush, board and card games, licensed collectibles, dolls and playsets, outdoor and activity toys. Our largest segment by unit volume and the most seasonal.
Beauty & personal care
Fragrance, hair care, skin care, color cosmetics, bath and body, grooming and shaving. Handled with additional controls for regulated and gated sub-categories.
Household & cleaning
Surface and floor care, laundry and dish, air care, paper goods, storage and organization. Products subject to federal registration requirements are screened before listing.
Kitchen & drinkware
Glassware and barware, insulated drinkware, food storage and containers, bakeware, small kitchen tools and gadgets. Steady year-round demand with a fourth-quarter gifting lift.
Pet supplies
Dog and cat consumables, small animal and bird feed and bedding, treats, toys, grooming and accessories. Consumables are managed on shorter reorder cycles to protect date codes.
We carry selected lines outside the core five — grocery and gourmet, small kitchen appliances, hardware and home improvement, batteries and lighting — where an existing distributor relationship or a specific opportunity supports it. These are opportunistic rather than committed positions, and we do not represent depth in them.
Line sheet available on request. Current SKU depth, category weighting, and volume detail are shared directly with prospective supply partners rather than published. Request the line sheet →
Supply
Domestic purchase, documented.
Authorized U.S. distributors
Inventory is bought outright from established United States distributors on open trade terms. We take title and hold the goods. We do not dropship, and we do not source through import brokers or overseas marketplaces.
Records on file
Purchase orders, invoices, and receiving documentation are retained for every lot. If a brand or platform requests proof of sourcing for a specific unit, we can produce it.
Trade credit in good standing
We operate net terms with multiple distributors across toy and beauty. Trade references with payment history are provided as part of any account application.
Fulfillment
Shipped by Walmart, not from a garage.
All inventory is sent into Walmart Fulfillment Services. Walmart picks, packs, ships, and handles the delivery promise. For a brand, this removes the two things that usually go wrong with a marketplace seller: inconsistent shipping and improvised packaging.
Walmart delivery standard
Orders ship from Walmart fulfillment centers under Walmart's own two-day and next-day delivery programs, with the tags and placement that come with it.
Returns handled at source
Returns are processed through Walmart's returns infrastructure and disposition rules, not by an ad-hoc reverse logistics arrangement.
Customer service under platform SLA
Customer contact runs through Walmart's service channels and is measured against platform response standards. Brand complaints reach us and are actioned, not absorbed.
Inventory planning against lead time
We plan reorders against measured daily velocity and days of cover, with receiving lead time built in. This is how we avoid the stockout-and-panic-buy cycle that destabilizes pricing.