Compliance & brand standards
Controls, written down and enforced.
Most brands have the same four worries about marketplace sellers: pricing erosion, unauthorized channels, inaccurate listings, and complaints that land on the brand. Here is exactly what we do about each of them.
The controls
Seven standing requirements.
-
Pre-listing review
No item is published without passing a written review covering brand restrictions, category gating, and regulatory requirements. The review is a documented gate with a named reviewer, not an informal check. Items that fail are not listed.
-
Restricted and gated categories
We maintain a standing do-not-list ruleset covering brands and categories we will not carry, whether because of a restriction we are aware of, a regulatory requirement we cannot satisfy, or a platform gate we do not hold. The list is updated as we learn of new restrictions.
-
Manufacturer pricing policy
We adhere to published MAP as a condition of purchase, and will sign a MAP agreement as part of opening an account. Because we sell on a single channel, there is no cross-channel arbitrage on our side to erode your pricing structure.
-
Authorized domestic sourcing
Product is purchased outright from United States distributors and resold in the domestic market. We do not source grey-market or parallel-imported goods, and we do not sell product intended for a different market or a different package configuration.
-
Listing accuracy
Listings are built from manufacturer-supplied attributes where they are available to us. We do not fabricate claims, alter pack quantities, misrepresent condition, or list a product under a category it does not belong to.
-
Insurance in force
Commercial general and product liability through The Hartford at $1,000,000 per occurrence and $2,000,000 aggregate, with $2,000,000 products and completed operations aggregate. Certificates naming your entity as additional insured are issued on request.
-
Escalation and takedown
If a brand notifies us of a concern with a listing, we remove or correct it first and discuss it after. A named principal handles these directly. There is no ticket queue and no delay while a request routes through an agency.
How it is enforced
A policy nobody checks is not a control.
Written standards are common. Enforcement is not. Ours is tied to how our listing team is paid.
Documented policy
Our compliance policy and pre-listing procedure exist as signed internal documents, not as informal practice. Anyone touching a listing operates under them as a condition of the engagement.
Monthly review
Listing activity is reviewed on a fixed monthly cycle against the standards above, with findings recorded rather than discussed and forgotten.
Consequences attached
Compliance results feed directly into how our listing team is compensated. A breach costs the person responsible for it. That is the mechanism that makes the policy real.
Available on request: our written compliance policy, pre-listing procedure, and certificate of insurance. We share these with prospective supply partners as part of account opening. Request the compliance packet →
Being straight about it
We are a marketplace seller. We think that is an argument in our favor, not against.
Some brands restrict marketplace distribution, and we respect that — if your dealer policy excludes Walmart Marketplace, tell us and we will not carry the line. But where marketplace coverage is permitted, a controlled seller is worth more to you than an uncontrolled one, and the alternative to Primova is rarely no seller at all. It is usually a seller with no policy, no insurance, no records, and nobody to call.